Long sales cycles
A form fill is only the beginning. Campaigns need to support the path from first inquiry to quote, lane review, and signed contract.
Google Ads / Logistics & 3PL
Google Ads for Logistics Companies
We run Google Ads for freight brokers, 3PLs, warehouses, and logistics companies that want real sales conversations—not wasted clicks.
Search objectiveBetter leads
HIGH INTENTfreight search traffic
The logistics ad problem
Freight demand is expensive to misread.
Logistics campaigns operate inside long sales cycles, tight margins, and search results crowded by marketplaces. The account has to separate real shipper demand from expensive noise.
Aggregator pressure
High-intent searches compete with brokers and marketplaces such as uShip and Freightos, making precise positioning essential.
Seasonal demand swings
Peak periods, produce seasons, retail cycles, and capacity changes can quickly shift which services and markets deserve budget.
Thin-margin pressure
When margins are tight, cost per lead is not enough. Lead quality, quote rate, and expected account value have to guide decisions.
How it works
A simple plan.
A simple plan.
No guessing.
Every engagement moves through five visible stages, with clear decisions, deliverables, and reporting from the first audit onward.
Find the leaks
We review account structure, search terms, conversion data, offers, landing pages, and sales feedback.
Map the opportunity
We define target services, lanes, markets, buyer intent, exclusions, budget, and the route to conversion.
Build with control
Campaigns, ads, tracking, and landing pages launch with a deliberate structure and protected budget.
Improve lead quality
We refine queries, bids, audiences, creative, and pages using conversion signals and sales team feedback.
Connect spend to pipeline
You see what changed, what produced qualified demand, and what we recommend testing next.
What you get
The complete Google Ads system.
Campaigns, tracking, landing pages, and reporting work together so your budget produces more than clicks—it produces useful sales conversations.
MEDIA / 01
Campaign management
We organize campaigns around the services, markets, and searches most likely to turn into good-fit freight opportunities.
- Google Search campaigns
- Performance Max when useful
- Audience and remarketing strategy
- Search-term and negative-keyword control
DATA / 02
Conversion tracking
We track the actions that matter after a click, then use sales feedback to teach the account what a valuable lead looks like.
- Qualified call tracking
- Quote and contact forms
- CRM and offline conversion imports
- Lead-quality feedback with sales
CRO / 03
Landing page strategy
Each page matches the search with the right service, geography, proof, and next step so buyers do not have to hunt for answers.
- Offer and message development
- Lane, mode, and vertical alignment
- Lead qualification fields
- Conversion testing roadmap
OPS / 04
Reporting and improvement
You see where the budget went, which searches produced useful conversations, and what we are changing next.
- Live performance dashboard
- Regular optimization updates
- Monthly strategy review
- Pipeline and lead-quality reporting
What we track
Optimize for business outcomes.
We connect campaign data with sales feedback so performance means more than a lower cost per form submission.
Cost per qualified lead
Measure spend against opportunities that match your services and market.
Conversion by keyword
Understand which searches generate useful conversations, not just forms.
Lead-to-opportunity rate
Use sales outcomes to improve bidding, targeting, and campaign direction.
Google Ads pricing
Choose the campaign support you need.
Management is priced separately from ad spend. Start with one focused search program or build a wider system across more services and markets.
Campaign setup, new landing-page builds, and larger multi-location programs are scoped after the initial account review.
Quick answers
Questions before launch.
01How fast will I see leads?
Campaigns can begin producing inquiries after launch, but timing depends on search volume, budget, geography, offer strength, and account history. Early data is used to improve quality before scaling.
02Do you understand DOT and FMCSA compliance?
We understand the operating context and use it to shape targeting and messaging. Your team remains responsible for approving regulatory statements, authority details, and claims before publication.
03What is your minimum ad spend?
There is no universal minimum. We recommend a viable range after reviewing keyword costs, service area, competition, and the number of campaigns required to produce useful data.
04Do you build landing pages?
Yes. We can create or improve logistics-specific landing pages so each post-click experience matches the search, communicates capability, and qualifies the inquiry.
05Can you track calls and sales outcomes?
Yes. Depending on your systems, tracking can include calls, quote forms, qualified leads, CRM opportunities, offline conversions, and revenue feedback.
06Will you run Performance Max or Local Services Ads?
Only when they fit. Search is often the control layer; Performance Max requires suitable data and creative, while Local Services Ads depend on Google’s category and location eligibility.
Capture the right searches
Turn active demand into better leads.
Let’s identify the highest-value search opportunity in your market.
Plan your campaign