About Freight Labs

Marketing people who know logistics.

Clear marketing. Better leads. Less guesswork.

We help 3PLs, freight brokers, transportation companies, and logistics companies explain what they do, reach the right buyers, and grow.

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Alex, founder of Freight Labs, wearing a Freight Labs hoodie
Freight expertise + marketingBuilt to work together.
Our Founder

Meet Alex, Founder of Freight Labs

One of the best SEO consultants in the logistics sector.

Alex didn’t learn logistics from the outside. Before working in marketing, he drove flatbed in Canada and saw firsthand how much work goes into keeping freight moving.

That mix of real transportation experience and hands-on marketing work is what Freight Labs is built around today.

Book a Call with Alex
Alex, Founder of Freight Labs
Alex’s story

From the driver’s seat to Freight Labs.

Freight Labs started with a real connection to transportation, an unexpected career change, and a pretty obvious gap in the logistics market.

Alex during his early trucking career in Canada beside a transport truck
Alex’s early days in trucking, Canada
A transport truck at an industrial facility during Alex's trucking career
Learning the transportation business from the road
The Freight Labs office with the company logo illuminated above two workstations
Freight Labs today
01 / On the road

It started with flatbed.

Alex started out driving flatbed in Canada. Long days, tight schedules, jobsite delays, and constant pressure taught him how transportation businesses actually work—not how they look in a marketing deck.

02 / The pivot

An accident changed the plan.

After a motorcycle accident left him injured, Alex had to step away from driving and figure out what came next. That detour led him into digital marketing, where he learned how strong positioning, search, paid media, and better websites turn attention into real sales.

03 / The gap

Logistics deserved better marketing.

After working across a wide range of industries and niches, he looked back at logistics and saw a clear opportunity. Many great legacy businesses still relied heavily on referrals, dated websites, and inconsistent marketing. Very few agencies offered modern, high-quality work built around how freight companies actually sell.

04 / Today

That became Freight Labs.

Today, Alex runs Freight Labs to help 3PLs, freight brokers, carriers, warehouses, and transportation companies get found, bring in better leads, and build a more dependable path to growth.

Meet the team

Good work starts with a good client experience.

Clear communication matters just as much as the strategy. Olena helps make sure clients always know what is happening, what comes next, and who is handling it.

Olena H., Customer Success Manager at Freight Labs
Customer success / Freight Labs
TEAM / 02

Customer Success Manager

Olena H.

Olena brings customer success experience across logistics and B2B SaaS, where the sales cycles are longer, the services can get complicated, and clear communication makes a real difference.

At Freight Labs, she keeps projects organized, connects client goals with the work being delivered, and makes sure questions never disappear into an agency black hole. She understands that logistics teams are busy, so updates need to be useful, direct, and easy to act on.

Client communication Project coordination Clear reporting
Anthony J., media buying, outreach, and operations at Freight Labs
Paid media + outreach / Freight Labs
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Media Buying, Outreach & Operations

Anthony J. “AJ”

Anthony—AJ around here—works across media buying, outbound outreach, and the day-to-day operations that keep campaigns moving. He helps turn a good strategy into focused ads, useful conversations, and consistent execution.

His role sits where creative, targeting, follow-up, and logistics meet. AJ keeps an eye on the small details that affect performance, helps the team test new angles, and makes sure opportunities do not get lost between a campaign launch and the sales conversation that follows.

Paid media Outbound outreach Campaign operations
How we work

We take the guesswork out of marketing for logistics companies.

No confusing agency talk or mystery reports. We find the gaps, make a clear plan, put it to work, and keep improving what brings in the right leads.

01 / Discover

Find the gaps

We look at your website, message, competitors, and current marketing to see what is helping and what is getting in the way.

02 / Plan

Build the plan

We make a plan around your services, lanes, capacity, customers, and budget.

03 / Build

Put it to work

We launch your ads, SEO, and pages with messages that make sense to freight buyers.

04 / Improve

Keep improving

We watch the results, make changes every week, and put more effort into what brings in good leads.

Let’s talk

Not sure what to fix first?

Tell us what you’re trying to grow and what feels stuck. We’ll help you find a practical place to start.

Let’s Talk. Book a Call With Alex.
A useful first conversation

We’ll keep it simple.

  • Where your leads come from today
  • What may be slowing growth down
  • The clearest next step for your team

No canned pitch. Just an honest look at what could work.