No search foundation
There were no rankings, authority signals, or indexed service pages to improve at launch.
Case Study / International Freight Group Scaling
International Freight Group Scaling
A website rebuild and SEO foundation for a new multi-service freight and logistics company—turning zero search presence into 9.17K organic clicks in nine months.
ORGANIC SEARCH RESULTS9.17K clicks
395K impressions
395K impressions
WebsiteSEOContentGrowth
FEB–NOV 2025 / GOOGLE SEARCH CONSOLE
Overview
A new freight company with three distinct services.
The company launched in February 2025 with freight brokerage, customs brokerage, and internal or fleet shipping under one roof. Freight Labs built the website and SEO foundation alongside the launch so each buyer could find the right service and the business could develop an inbound channel beyond referrals and cold outreach.
ProblemsStarting at zero with
Starting at zero with
very different buyer needs.
The company had no existing domain authority or indexed content. At the same time, its three core services could not share one generic story: shippers, importers, and fleet-shipping buyers each search differently and need different proof before they engage.
Different decision criteria
Capacity and rates matter to brokerage buyers; customs buyers need compliance and documentation confidence.
Avoid a generic site
The site needed to communicate one accountable partner while giving each service a focused buyer journey.
Our solution
A website built around how each buyer searches.
Separate service paths
We built dedicated pages for freight brokerage, customs brokerage, and internal or fleet shipping instead of compressing them into one services page.
Relevant proof
Each service page addressed the information its buyers need—capacity, compliance credentials, tracking, service areas, and documentation.
Search-ready foundation
Clean page structure, internal linking, schema markup, and site performance gave search engines a clear, crawlable foundation.
Our strategy
Build high-intent visibility month over month.
We focused the work on the freight, brokerage, and customs searches most likely to support the company’s target services and markets.
Keyword research
Research centered on real commercial freight, brokerage, and customs behavior—not broad transportation terms with little buying intent.
On-page optimization
Every core service page was optimized around the questions and proof that mattered to its specific audience segment.
Ongoing content
Long-tail, high-intent content expanded search coverage month over month rather than relying on a one-time launch push.
Organic search / Google Search Console
9.17K
Organic clicks in nine months
Results
From a new domain to sustained search growth.
Between February and November 2025, the company built meaningful organic visibility against established freight competitors. The early months were appropriately quiet while the domain and content foundation gained trust; impressions began climbing in June, and clicks compounded through October and November.
395K
Total organic impressions
2.3%
Average organic CTR
11.6
Average search position
Build your foundation
Starting from zero does not mean staying there.
Tell us which logistics services and markets you want to grow. We’ll help you choose the clearest path into search.
Book a Discovery Call