How Freight Labs Works

A proven 6-step system built specifically for logistics and 3PL companies — designed to deliver consistent, inbound shipper leads.

Logistics Growth Engine
01

Meet the Team

02

Define Ideal Shipper Profile

03

Approve Campaign & Messaging

04

Launch Campaign

05

Weekly Updates

06

Monthly Reports

01

Meet Your Freight Labs Team

Get introduced to the experts who will run your acquisition system. When you join Freight Labs, you’re matched with a dedicated Campaign Manager, Logistics Industry Advisor, PPC Strategist, and Analytics Lead.

  • Your services & current capacity
  • Prior marketing experience
  • Sales process & follow-up flow
  • Goals for inbound quote requests
Book a Call →
Team Meeting
Targeting Profile
02

Define Your Ideal Shipper Profile (ISP)

We map out who you want — and who you don’t want. A winning logistics campaign starts with clarity. We identify target industries, freight types, volume requirements, and disqualifying criteria.

  • Target industries (manufacturers, eCommerce)
  • Freight type & requirements (FTL, LTL, etc.)
  • Average margins & high-value segments
  • Disqualifying criteria to save ad spend
Book a Call →
03

Approve Your Campaign Strategy & Messaging

You’ll review and approve all creative, messaging, and targeting before launch. We prepare everything for you, from keyword strategy to ad headlines and landing page layouts.

  • Keyword strategy & audience testing
  • Landing page layout & copy
  • Ad headlines & offer positioning
  • Freight-focused creative concepts
Book a Call →
Campaign Strategy
Launch Dashboard
04

Launch Your Fully-Managed Campaigns

We go live across all channels and start pushing vetted shipper leads to your pipeline. Your launch includes Google Search, Meta Ads, SEO foundations, and advanced conversion tracking.

  • Google Search & Meta Ads campaigns
  • SEO foundations & technical setup
  • Advanced conversion tracking
  • Daily monitoring of lead quality & CPL
Book a Call →
05

Ongoing Optimization & Weekly Updates

Freight is dynamic. Your campaigns must evolve with your operation. We perform weekly actions like bid adjustments, keyword optimizations, and creative testing to ensure consistent performance.

  • Bid adjustments & keyword optimizations
  • Testing new ad creatives
  • Adjusting budgets based on seasonality
  • Weekly summary of performance & changes
Book a Call →
Optimization
Monthly Report
06

Monthly Performance Reports

Clear insights, no fluff. Your monthly report includes cost per lead, lead quality breakdown, and a roadmap for scaling. Everything is presented in logistics-friendly terms.

  • Cost per lead (CPL) & ROAS
  • Lead quality breakdown
  • Loom video walkthrough
  • Live call to review results
Book a Call →

Your New Inbound Logistics Engine

🧲
Attract
Convert
Qualify
📅
Schedule
🤝
Close
G

Google Ads

  • Search & Display Campaigns
  • Competitor Keyword Targeting
  • Remarketing Lists
  • Conversion Tracking Setup
M

Meta Ads

  • Facebook & Instagram Ads
  • Custom Audience Building
  • Lead Form Integration
  • Creative Design & Copy

Trusted by Leading Logistics Companies

3PL Partner
Freight Broker
Carrier Co
Logistics Inc

Reporting & Transparency

We believe in total visibility. You'll always know where your budget is going and what results it's driving.

  • Monthly strategy calls
  • Transparent performance reports
  • Real-time dashboards
  • Full attribution visibility
Analytics Dashboard

Integrations

HubSpot
LinkedIn
Meta Suite
Google Ads
Xero / QuickBooks
Slack

Ready to Build a Predictable Inbound Shipper Pipeline?

Let’s build your Freight Ads™ system — tailor-made for logistics growth.