Lead Generation for Freight Brokers

Predictable Pipeline. Qualified Shippers. Real Growth. Turn Freight Demand Into Booked Loads — Without Cold-Calling All Day.

Freight Broker Leads Dashboard

Why Freight Broker Lead Gen Is Different

If you’re a freight broker, you don’t just need “more leads” — you need qualified shippers who actually move freight, value reliability, and stick around long-term.

Most generic marketing agencies don’t understand logistics. We do. Freight buyers care about capacity reliability, industry expertise, compliance, trust, and problem-solving during disruptions.

So our strategy focuses on authority + intent, not gimmicks. We create logistics-focused lead generation systems that consistently attract, qualify, and convert shippers into customers.

Our Solutions

How We Generate Leads for Freight Brokers

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Google Search — High-Intent Shipper Leads

We capture demand when shippers search for "flatbed freight broker," "LTL shipping partner," or specific lane expertise. Our laser-targeted Google Ads campaigns deliver inbound leads ready to ship.

Learn about FreightAds™ →
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LinkedIn Outreach — Relationship-First Prospecting

We connect you with Logistics Managers and Operations Directors via respectful, value-driven outreach. No spam—just genuine conversations with decision makers at brands matching your ideal profile.

Learn about FreightLeads™ →
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Cold Email — Targeted & Effective

Done right, cold email still works. We build niche-specific lists, personalize messaging, and stay compliant to spark warm conversations at scale with your best-fit prospects.

Learn about FreightLeads™ →
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Niche Positioning & Authority

We help you market to your best-fit niche—whether it’s Reefer, Hazmat, or Cross-border. Positioning you as the go-to expert leads to higher retention, better margins, and stronger referrals.

Learn about FreightSEO™ →
Quality Over Quantity

Not Just Leads — Qualified Opportunities

Bad leads waste time. We build qualification into your funnel so your sales time goes to real buyers.

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Volume Filters

We target shippers with consistent monthly shipment volumes that fit your capacity.

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Freight Type

Filter for specific equipment needs: Flatbed, Reefer, Dry Van, or Specialized.

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Lane Matching

Qualify leads based on the lanes where you have the strongest carrier relationships.

Why Freight Labs?

Because We Actually Understand Logistics

We don't recycle SaaS playbooks—we build systems for freight brokers. Our strategy focuses on ROI-driven execution and sustainable capacity growth.

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Industry-Specific Strategy

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ROI-Driven Execution

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Long-Term Growth Partner

Results You Can Expect

Our systems transform unpredictable lead flow into a consistent engine of growth for your brokerage.

  • Consistent Inbound: High-intent shippers finding you.
  • Fewer Junk Inquiries: Strict qualification filters in place.
  • Stronger Margins: Expertise-based positioning reduces price pressure.
  • Predictable Pipeline: Scale revenue without the cold-call grind.
"Freight Labs helped us move away from pure cold-calling. We're now talking to shippers who actually value our service and have the volume we need to stay profitable."
— VP of Sales, Mid-Market Brokerage
The Roadmap

Our Process

A transparent, 4-step process to grow your freight brokerage.

01

Discovery

We learn your lanes, capacity, industries, and growth goals.

02

Build & Launch

We deploy your custom inbound + outbound lead generation system.

03

Optimize

We refine lead quality, cost per lead, and conversion rates weekly.

04

Scale

Add lanes and industries sustainably as your brokerage grows.

Ready to Grow Your Freight Brokerage?

Schedule a free strategy call. We'll map out the best lead-gen engine for your business and show you how to capture more high-quality opportunities.