Google Ads Specialist

Google Ads for Logistics & 3PL Companies — Predictable, Qualified Leads

We specialize in running high-intent Google Ads campaigns for 3PLs, freight brokerages, warehousing companies, and logistics providers — helping you consistently fill your pipeline with qualified leads.

🌎 North America & Europe 📦 3PL, Brokerage & Fulfillment

Logistics Ads Dashboard
Who We Help

Built for the Logistics Industry

If your customers are searching Google for logistics help, we help you get in front of them at the exact moment they’re ready to talk.

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3PL Providers

Attract shippers looking for integrated logistics solutions and supply chain management.

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Freight Brokers

Focus on high-value LTL, FTL, and Drayage lanes where capacity needs are urgent.

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Warehousing

Fill available rack space with manufacturers and retailers looking for storage and distribution.

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E-Commerce Fulfillment

Reach scaling DTC brands searching for reliable 3PL fulfillment partners.

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International Logistics

Target cross-border, air, and ocean freight searches from global shippers.

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Specialty Transport

Get in front of niche shippers needing oversized, refrigerated, or project cargo solutions.

Why Google Ads?

Because people searching “3PL near me”, “LTL freight company”, or “ecommerce fulfillment provider” aren’t browsing — they’re actively looking to hire.

Social media is for awareness. Google is for intent. We position your brand directly in the path of shippers who have an immediate logistics problem to solve.

The Intent Difference

  • Buyers are actively searching for solutions
  • Higher conversion rates than cold outreach
  • Measurable ROI on every dollar spent
  • Instant visibility on the most competitive keywords

The Problem With Most Logistics Lead Gen

Most logistics companies struggle because they rely on word-of-mouth or generic agencies that don't understand the industry's nuances. This leads to wasted spend and low-quality leads.

  • ❌ Rely on word-of-mouth
  • ❌ Waste money on broad advertising
  • ❌ Hire agencies that don’t understand logistics
  • ❌ Get clicks — but no qualified leads
  • ❌ Attract the wrong customers entirely

Logistics lead generation lives and dies on intent.

We design Google Ads systems built specifically for the way logistics buyers search, evaluate, and choose providers.

Our Process

The Freight Labs Strategy

Step 1

Market & Intent Research

We identify keywords like "3PL fulfillment company near me" or "freight brokerage services" and filter out junk traffic (jobs, research, DIY) to protect your budget.

Step 2

Offer & Funnel Strategy

We align your offer (e.g., "Request a Quote") with how logistics deals actually start, ensuring low friction from search term to sales hand-off.

Step 3

Smart Architecture

Campaigns are structured by service, lane, and vertical. We use rigorous negative keyword lists and deep tracking (calls, forms, CRM) to measure quality.

Step 4

Logistics Landing Pages

We turn intent into conversation by designing pages that speak the buyer's language: reliability, cost control, capacity, and tech stack visibility.

Step 5

Continuous Optimization

We analyze search terms weekly, test ad copy, and refine targeting to consistently reduce your cost per lead while improving lead quality.

Strategy Dashboard

Why Logistics Companies Choose Us

Most agencies chase CTR. We optimize for booked calls, quotes, and long-term customers.

  • Understand logistics buying cycles
  • Focus on bottom-of-funnel demand
  • Optimize for qualified leads — not vanity metrics
  • Speak the industry’s language
  • Align with your sales team
  • Care about pipeline quality, not just clicks

What Success Looks Like

  • 📈 More consistent inbound leads
  • 🎯 Better-fit opportunities
  • 💰 Lower cost-per-lead over time
  • 📊 Full visibility into performance
  • 🤝 Closer alignment between marketing & sales

How We Measure Success

✔ Cost Per Qualified Lead

✔ Conversion Rate by Keyword

✔ Lead-to-Opportunity Rate

✔ CRM Revenue Attribution

Results

Example Wins

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Freight Brokerage Success

A regional brokerage struggled with unpredictable referrals. We built tightly-focused search campaigns targeting shippers needing time-sensitive LTL solutions.

Result: 3–5 inbound quote requests daily and lower CPL month-over-month.

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E-Commerce 3PL Success

A 3PL wanted to reach scaling DTC brands. We built campaigns around pain-point keywords combined with industry-specific landing pages.

Result: Qualified discovery calls weekly and repeat pipeline growth.

Pricing & Engagement

Simple and transparent partnership model.

🎯

Strategy

Comprehensive Setup & Market Research

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Monthly

Ongoing Management & Optimization

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Ad Spend

Paid Directly to Google (Billed Separately)

No long-term lock-ins — just clear performance and partnership.

Frequently Asked Questions

How soon can we see results?

Usually within the first 1–2 weeks of campaign launch. While immediate results are common, we continue to optimize targeting and ad copy ongoing to improve performance indefinitely.

What budgets do you recommend?

Most logistics clients start between $1,500–$10,000/month depending on their specific service area, lanes, and competition levels.

Do you work internationally?

Yes. We manage logistics campaigns across the U.S., Canada, U.K., EU, and beyond, with a deep understanding of regional freight markets.

Do you build landing pages?

Yes. We create or optimize logistics-specific conversion pages that speak directly to the operational pain points of shippers.

Can you help our sales team evaluate leads?

Absolutely. We care deeply about lead quality and work closely with your sales team to ensure the bridge between marketing and sales is seamless.

Ready to Scale Qualified Logistics Leads?

Let’s build a system that delivers consistent, high-intent inbound demand.

Response guaranteed within 24 hours.